When looking into the Web 2.0 trend, I found the Discovery Kids website. This falls directly into the Web 2.0 category with its bold colors and interactivity. The bright orange and green pop on the blue background, creating great contrast between each of the different sections of the web page. Adding to the trend, the pattern of simple circles on the background add a playful touch without being overwhelming, which lots of patterned backgrounds tend to be. Also, the images Discovery used are very vibrant and strong, keeping with the boldness of the rest of the colors and graphics. The main content contains a moving slide of different shows and games highlighted on the site. This interactivity is key in adding to the Web 2.0 aesthetic. Overall, this site is perfect for its audience of younger children, with its simplistic and bright layout and design, while also accommodating the Web 2.0 trend guide lines.
http://kids.discovery.com/
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